A company’s reputation can be a valuable asset. It should be managed through a carefully planned, integrated program.
Principal Communications’ corporate reputation programs are often based on research of each segment of a company’s audience, identifying the gaps that exist between perceptions and reality. The research indicates actions the company should take and messages that need to be communicated, perceived strengths to be reinforced and perceived weaknesses to be addressed. It can also be used as a base against which to track progress in achieving communication objectives.
Our skill is in interpreting the research and planning a strategic communication program to present messages in the most cost-effective way, helping a business achieve its wider business objectives.
Media coverage can have a major impact on a business’ reputation. We plan and implement long-term programs of PR activity to maintain a client’s media presence at the right level. We are experienced in developing newsworthy angles and presenting stories in a way that attracts the attention of media, as well as in managing potentially damaging situations.
Access & C-Suite Convening is a particular forte of Principal Communications. We have access to sector specific networking events throughout the season, transatlantic convening at least once a year, as well as our bespoke Principal Club.
A strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation.