CORPORATE COMMUNICATIONS
A company’s reputation can be a valuable asset. It should be managed through a carefully planned, integrated program.
Principal Communications’ corporate reputation programs are often based on research of each segment of a company’s audience, identifying the gaps that exist between perceptions and reality. The research indicates actions the company should take and messages that need to be communicated, perceived strengths to be reinforced and perceived weaknesses to be addressed. It can also be used as a base against which to track progress in achieving communication objectives.
Our skill is in interpreting the research and planning a strategic communication program to present messages in the most cost-effective way, helping a business achieve its wider business objectives.
Media coverage can have a major impact on a business’ reputation. We plan and implement long-term programs of PR activity to maintain a client’s media presence at the right level. We are experienced in developing newsworthy angles and presenting stories in a way that attracts the attention of media, as well as in managing potentially damaging situations.
Access & C-Suite Convening is a particular forte of Principal Communications. We have access to sector specific networking events throughout the season, transatlantic convening at least once a year, as well as our bespoke Principal Club.
- Principal Communications has a vested interest in helping Irish businesses grow their presence and helping Irish business owners establish their profile in the US.
- Corporate Social Responsibility
- Presentation Coaching helps executives to become familiar with the demands of media and confident to engage with journalists. Our coaching assists clients to identify news opportunities and capitalise on them. It shows how to communicate positive messages during interviews and presentations and minimise negative media coverage.
- Social Media
- Speaking Engagements can be effective in strengthening a business’ reputation. We help identify appropriate opportunities, advise how to extract the most value from them and, when appropriate, leverage content to a wider audience.
- Corporate Entertainment can have a lasting effect on its corporate reputation, as well as on sales. Well-staged events and programs secure customer loyalty and provide opportunities for potential customers to be influenced by satisfied customers. We are skilled at developing and managing corporate entertainment programs — targeted at the interests of invitees; memorable without being inappropriately extravagant.
INVESTOR RELATIONS
A strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation.
INTERNAL COMMUNICATION
- Employees frequently identify communication as a key influence on job satisfaction. We are experienced in helping plan and implement effective change management programs which build a productive culture, employee loyalty and motivation. These also help to attract the best people.
- We look to help clients manage significant internal change as a result of mergers, acquisitions, restructuring and repositioning. We work closely with each client to identify and manage issues, providing analysis and assisting at all stages of planning, execution and assessment.
- Our services include strategic counsel, project management and online and print communication. We can design and produce videos for internal briefings or a company’s intranet, or create newsletters and other materials that are reader-friendly and effective in instilling company values.
ISSUES & CRISIS COMMUNICATION
- A poor response to an incident, issue or crisis can be detrimental to a company or individual’s credibility and corporate reputation. Our environmental scan will highlight any possible threats to the reputation of our client, and allow us to prepare for every eventuality.
- Every business should have a documented plan of how it will handle an adverse incident, so effective action can be taken immediately after the unexpected happens.
- We assist companies to prepare plans that protect their reputation, should a crisis occur. We also help them communicate clearly and responsibly when an incident or crisis threatens to thrust them into the spotlight and when media, customers, unions, regulators or government question what went wrong.
- During any litigation, we work closely with senior management and legal advisers to ensure that a company’s legal defence is complemented by a communication strategy to protect its reputation and provide fair hearing in the court of public opinion.
INTERNATIONAL MARKET ENGAGEMENT
- We want our clients to dream big and are versed in developing and expanding a foothold in international or new domestic markets
- We work with companies and individuals to identify possible target markets and ascertain the best entry points and channels for business in those markets.
- Experts in growing brand awareness, referral & channel development, and international access, we work to deliver focused and measureable international business development.