PRINCIPAL METHODOLOGY
At Principal we do things a little differently, we take pride in creating holistic communications that ensure that your values and vision are embedded in all aspects of your internal and external affairs.
Our methodology is simply to Define – Design – Deliver
1. Define
With each individual client we look to assess their unique position in the market, their internal communications and any issues management plans currently in place. We would complete a full environmental scan to analyse each client’s specific strengths and weaknesses.
2. Design
We then define a bespoke communications plan tailored to each particular client, that maximises on opportunities and minimises threats to their reputation.
3. Deliver
We then execute this plan to completion, not just relying on press coverage but will assist our client in making the tangible connections they need to further their brand’s success.
Principal will ensure that you, and your business are in the right place at the right time.
CONFIDENTIALITY
- We adhere to the highest professional standards of integrity and confidentiality.
- All client information is held to the strictest of confidence and only members of staff are permitted to access our working areas.
- All employees are contractually prohibited from discussing confidential on which we are working or disclosing information about confidential projects.
- Employees also are contractually prohibited from buying or selling shares in a client company without the client’s express permission or trading securities on which they have received confidential information during the course of their work.
- We comply with the Public Relations Institute of Ireland’s ‘Code of Practice for Public Affairs & Lobbying’, as well as the European codes of conduct, Code of Lisbon (Professional Conduct) and Code of Athens (Ethics)
https://www.prii.ie/about/codes-of-practice/prii-code-of-professional-practice-for-public-affairs-and-lobbying.html
https://www.prii.ie/about/codes-of-practice/code-of-lisbon.html
https://www.prii.ie/about/codes-of-practice/code-of-athens.html